My career
Over the last 9 years, I’ve led and influenced customer experience (CX) programs to better manage brand health, improve user experiences, and drive financial ROI.
Here’s a snapshot of some brands I’ve influenced:
Nintendo of America
At Nintendo of America, I serve as the Digital Experience Manager within our Marketing division, and I’m focused on championing for consumer needs to create smiles. I do this by identifying opportunities for business growth, consumer engagement, platform development across the consumer journey – ensuring Nintendo fans across the world have their voices heard along the way.
Focus Areas
Voice of the Consumer
Prioritizing consumer desires, needs, and dreams - no matter what.
Personalization
Directing consumers to the right products, content, and services at the right time.
Optimization
Constantly pursuing learnings and value delivery for the consumer and the business.
Marketing Strategy
Driving product awareness, engagement, and sell-through through campaign strategy and digital experiences.
DE&I
Building a culture of culturally competent people and culturally authentic content, to influence how we reach and impact our globally diverse fanbase.
Cobbler Mom
Cobbler Mom is a small-business, dessert shop located in Tulsa, Oklahoma - in the heart of the historic Black Wall Street. This business was founded and is ran by my mother, Joyce Horton. Over the last 7 years, I’ve served as her business partner and brand manager. It has been my pleasure and responsibility to lead the creative direction, digital sales, marketing, and communications operations of Cobbler Mom. At Cobbler Mom, we give people a taste of home through the power of love, food, and a smile.
We want you to have a taste of home.
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Cobbler Mom (Joyce Horton) was featured on the cover of Tulsa People magazine as a caring leader in the community.
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Fundraised over $20K to safely re-open at a new location in the heart of the historic Black Wall Street during the pandemic through the community support.
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Your mouth is now watering and your stomach is grumbling, and you’re faced with making a tough decision. Will it be apple, blackberry, cherry, or peach? Take your pick.
